BUY IT NOW
Interactive Experience / 2025
An interactive video experience that turns impulse buying into a journey through anxiety, desire, and fleeting relief.
Buy It Now explores how academic pressure, loneliness, and social anxiety can turn shopping into an emotional escape. In a navigable bedroom built in Unreal Engine 5, everyday objects trigger first-person animated memories created in Cinema 4D: a plush bear multiplies beyond control, a gaming purchase dissolves reality into digital spectacle, and perfume transforms social invisibility into attention. Through environmental storytelling and surreal spatial transitions, the work makes the cycle of impulse, satisfaction, and regret tangible.
